Corporate Social Responsibility (CSR)

Main CSR Initiatives from April 2014 to August 2015

Initiatives to Facilitate an Understanding and Awareness of “the True Essence of the Fields Group’s CSR Activities”

The Company is carrying out instructional and educational activities related to the true essence of the Fields Group’s CSR activities, which is the idea that activities based on the Company’s corporate philosophy fulfill CSR in and of themselves.
These educational activities are carried out within the Company and at each Group company. Through the proactive exchange of information utilizing such in-house communication tools as the inhouse portal and WE, the in-house digital signage system, we are focusing our efforts on facilitating an understanding and awareness of the true nature of the Group’s CSR activities. In addition, we are promoting initiatives to reflect this true essence into our business activities and corporate actions.

Initiatives for Thorough Adherence to Corporate Ethics and Laws

With the purpose of simultaneously fostering awareness for corporate ethics and compliance, Fields is implementing compliance education on a wide variety of themes through group training and e-learning systems.
In addition, we have expanded the application range of our e-learning systems in the Fields Group, which were previously only applied to the Company. In this way, we are making efforts to forge an awareness of corporate ethics and compliance throughout the Group.

Initiatives in Risk Management Promotion

In order to earn the trust of society and our customers, all directors and employees of the Group possess a high level of awareness toward information security. As such, we are engaging in initiatives to further improve systems that manage information security.

In August 2015, we transitioned over to a new standard* for information security management systems (ISMS), and maintained certifications for these systems.

* The ISO/IEC 27001:2013, an international standard, and the JISQ 27001:2014, a standard in Japan

Other Major Initiatives in Social Contribution Activities

Continuously Implementing Energy-saving Initiatives

  • Initiatives related to air conditioning and Company facilities
    Shortening of operating hours, thorough management of air conditioning temperature
    Reduction of lighting, conversion to LED light bulbs
    Introduction of multi-function copiers with low power consumption
  • Initiatives related to office automation (OA) equipment
    Introduction of energy-saving OA equipment, reduction of standby power consumption for PCs and other equipment
  • Promotion of "cool biz" dress code

Actively Participating in Volunteer Activities

  • Periodic cleaning activities around the head office (Nampeidai-cho in Shibuya, Tokyo)
  • Collection of PET bottle caps and used stamps
  • Participation in Shibuya Ward Cleanup Day (Shibuya Day, April 28) sponsored by the Shibuya Ward of Tokyo
  • Participation in Cleanup Campaign Kugenuma Beach sponsored by the Japan Environmental Action Network NPO
  • Participation in Tokyo’s “Shibuya town cleanup regulation enlightening campaign Oct. 7” sponsored by the Shibuya Ward of Tokyo

Introducting Eco-Cars in Consideration of the Environment

  • Completion of replacement of 287 cars used for business with eco-car, reduction of annual CO2 emissions by approximately 538 tons (equivalent to the annual amount of CO2 absorbed by approximately 38,000 cedar trees*)

* Figures for cedar trees are calculated based on the annual CO2 absorption amount of roughly 14kg per one cedar tree (“Green Carbon Sink Measures to Prevent Global Warming,” Ministry of Education, Forestry Agency materials)

Promoting the Installation of Automated External Defibrillators (AEDs)

  • Installation of AEDs at 53 in-house locations, including the head office and branch offices and stores; implementation of lectures on AED use for employees
  • Installation of AEDs in easy-to-find places, such as near the entrances of branch offices and stores, in order for AEDs to be of assistance to clients and neighborhood residents


Immediately after the March 2011 Great East Japan Earthquake, the Fields Group cooperated primarily with Tsuburaya Productions Co., Ltd., and approving companies within the Group to establish the ULTRAMAN FOUNDATION. With a particular focus on children as the hope for the future, the foundation has worked to give emotional and material support to those most affected by the earthquake. Four years have passed since the disaster, and the scope of the foundation’s activities has expanded across Japan, including disaster-stricken areas, to provide support to children in need, continuously engaging in activities to address both their physical and psychological needs. Going forward, we will continue these activities as we believe spending enjoyable, stress-free time with heroes naturally leads many children to think about their ambitions and hopes for the future.


Establishment: March 2011
Administrative office: Within Tsuburaya Productions Co., Ltd.

Please visit the ULTRAMAN FOUNDATION official website for an overview of the foundation and details about its activities.

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